Streaming services like Netflix, Hulu, and Amazon Instant Video could feel the pressure if Alibaba makes TBO available globally. If Alibaba aims to become the go-to stop for entertainment like it is for online shopping, the creation of TBO appears to be the next logical step. Many of Alibaba’s regional rivals, including Tencent and Baidu, also boast their own video services. The platform adds to Alibaba’s growing TV and entertainment portfolio, which includes a film studio, a movie-ticketing site, and an 18.5% stake in the video streaming company, Youku Tudou. TBO is expected to be available to stream on smart TVs and over-the-top TV boxes by the end of August.Īlibaba’s entrance into the Chinese video streaming industry is unsurprising. But a limited number of titles will be available for free. Viewers will either pay a monthly subscription fee or a show-by-show rate to access most of the service's content. The new service, called Tmall Box Office or TBO, will offer both purchased foreign and local content, as well as original productions. In a research note to be published later this week, we'll update our February 2015 explainer on ad blocking by addressing how ad blocking works generally, the implications of Apple's new ad-blocking extension in particular, and how ad blocking impacts the ad-based revenue model used by many digital media companies.ĪLIBABA ANNOUNCES VIDEO STREAMING SERVICE: As streaming services gain wider global audiences, Alibaba announced its plans to launch a subscription-based video streaming service in China, Reuters reports. The result will likely be a flood of Apple-sanctioned ad-blocking software appearing in the App store. The second involves App Store rules: The new framework suggests that Apple's App Store will be more lenient towards apps that alter content in other apps, including Safari. The first is that reduced demand on system resources. It allows developers to use content-blocking tools already built into Safari to block ads (or other web content), instead of loading additional software that runs alongside the web browser, according to an analysis by AppleInsider. This could mean that developers will be able to create ad-blocking software that consumes fewer system resources than standard ad-blocking tools.Īpple's framework could solve the two major challenges of implementing ad blocking on mobile. Ad blocking, however, is rare on mobile due to various limitations.Īpple's new ad-blocking framework will lower those technical hurdles. About 144 million internet users, or 5% of the internet population, use ad-blocking software (see chart, below), according to a report by Adobe and PageFair. But Apple will also make it easier for developers to create ad-blocking extensions for Safari on OS X as well, AppleInsider reports.Īpple's new ad-blocking framework has stoked fears that ad blocking will go mainstream. As of right now, ad blocking is a growing, but still limited behavior. Write AD-BLOCKING FRAMEWORK RAISES FEARS: The next version of Apple's widely used iOS and OS X operating systems will make it significantly easier for developers to create ad-blocking extensions for the company's Safari web browser. As we reported last week, Apple will allow developers to build extensions that block ads on Safari for iOS 9, according to developer documentation reviewed by NiemanLab. Have feedback? We'd like to hear from subscribers. Good morning! DIGITAL MEDIA INSIDER is delivered first thing every morning exclusively to BI Intelligence members and INSIDER subscribers. Account icon An icon in the shape of a person's head and shoulders.
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